World Cup Preparation Kit

Rush Soccer

Summary
The team at Rush Soccer estimates that the 2026 FIFA Men’s World Cup could deliver a 20% increase in youth participating in soccer. To help their network of over 100 clubs maximize this incredible opportunity, they have created this toolkit to help clubs get set for growth. The kit was developed through consultation with the Rush club network, and we’re grateful that Rush has shared it on the Hub for the whole soccer community to benefit. The kit includes:
- Summaries of the opportunities and challenges the World Cup will bring for clubs.
- Self-Analysis & Action Planning tools for Infrastructure and Programming
- Engagement letters for schools and Parks & Rec
- World Cup Community Engagement Officer job description
- Volunteer sign up form
- Event Marketing Timeline
HOW & WHEN IT CAN HELP
- Planning World Cup engagement events.
- Developing comprehensive growth strategies for coaches, referees, and pitches.
- Designing new programming to increase participation.
- Outreach into new communities through schools and Parks and Rec.
WHAT WE LIKE ABOUT THIS RESOURCE
The tools in this resource are straightforward and practical and include ready-to-go templates that clubs will be able to adapt to their own setting. They will enable busy club administrators and coaches to quickly and effectively prepare for the World Cup and help the soccer community make the most of this opportunity we all have to grow the game.
KEY CONSIDERATIONS WHEN USING THIS RESOURCE
- Which partners in your community will be looking for engagement ideas around the World Cup?
- When rapidly increasing your coaching and volunteer teams, how can you ensure all new starters are effectively on-boarded with your values, standards and policies?
- Can you use the World Cup to engage with new communities not yet represented in your club?
- Engagement letters will need to be re-branded with your club’s logo and details.
- This resource could be used alongside Soccer Forward Fests – a toolkit designed to support clubs and communities activate around the World Cup through events such as cultural festivals, field days, block parties, fairs and tournaments.
ABOUT THE CONTRIBUTOR
Rush Soccer is the largest youth soccer club in the world, operating in 175 communities across 50 countries, and serving 60,000 players. Rush focuses on holistic player development through a player-centered approach. They provide their network of clubs resources, coach development support, and a player pathway for growth from local clubs to national and international competition, always emphasizing physical, mental, and social well-being for players of all abilities. To find out more visit rushsoccer.com.
CREDITING CONTRIBUTORS
The Resource Hub is made possible by the generosity of contributors. It demonstrates the rich expertise and collective team spirit that exists across our soccer community.
All resources that have been contributed to the Resource Hub are free for users of the Hub to learn from, adapt and implement in their own organization and community.
Where relevant, we encourage users of the resources to formally or informally credit the resource creator, to acknowledge their expertise and generosity.




